Digital Marketing 101: A Beginner’s Guide

Digital marketing – it really doesn’t have to be that complicated. We’ll go over what digital marketing is (and what it isn’t) and the six main elements that you can learn to master the power of a great digital marketing strategy.

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In this video you’ll learn:
– The three main problems with traditional marketing and how digital marketing solves them all.
– The 6 main elements of digital marketing: Search Engine Optimisation, Search Engine Marketing, Content Marketing, Social Media Marketing, Affiliate Marketing and Email Marketing. We’ll be diving in deeper into each of these concepts
– Finally, we’ll talk about quantity over quality – What’s more important and why?

1:55 – Is traditional marketing really dead?
5:08 – The 6 sides of our digital marketing Rubik’s cube
5:26 – SEO (Search Engine Optimisation)
8:35 – SEM (Search Engine Marketing)
10:35 – Content Marketing
12:08 – SMM (Social Media Marketing)
13:22 – Affiliate Marketing
15:48 – Email Marketing
17:50 – Quality vs. Quantity?


▶ Watch next: ▶

▶️How to Get Digital Marketing Clients [AS A BEGINNER]

▶️ Digital Marketing Career: Should You Start Yours in 2020?

▶️ Learn Social Media Marketing as a Beginner in 2020:


Finished watching?

Tell me in the comments below, what questions do you have about using digital marketing to grow your business?


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7 Key Steps to Planning and Launching a Successful Marketing Campaign | Marketing 360®

Launch More Successful Campaigns Today:
Jump to the Tips Below:

Planning and launching a successful marketing campaign can be quite a daunting challenge!
These 7 steps will help you create the most effective campaign possible while avoiding pitfalls along the way.

Step 1 – Begin with the end in mind
Identify your goals
Analyse your business

Step 2 – Set your time-frame
What is your best case and worst case scenario?
Don’t lock yourself into unreasonable time frames that will reduce your success because you rush

Step 3 – Identify your milestones
How will you define success?

Step 4 – Plan your budget
What should you spend?
What is your competition doing?
Will your budget get you where you’re going?

Step 5 – Choose your channels
What channels should you appear on?
Where are your customers?
What platforms do you need?

Step 6 – Execute your plan

Step 7 – Optimize your results
Use data and analytics to optimize your campaigns for the best results

Following these 7 steps will help you create your best chance of launching a successful campaign right out of the gate.

What are your favorite marketing planning tips? Feel free to leave them below!

#digitalmarketing #marketingcampaign #marketingstrategy

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How a Digital Marketing Expert makes $30,000 Per Month Online : Inspiring Interview

Namste Dosto !!
Aaj ke episode ke Special Guest Hai ek bahut hi jane mane Digital Marketer. Apni Free Courses & Transparent Income Reports Ke Liye Thode Charche Me Jyada Rhte Hain…Also He is sharing his blogging journey and income from Blogging. Currently, He is Earning more than $30000 per month from his online works.

Blog Kaise Banaye? Full Tutorial in Hindi:

0:00 Introduction
0:12 Ankur Aggrawal About “Satish K Videos”
1:27 What does he do
2:05 Free Courses Banane Ka Reason
4:12 Main Source of Income from Digital Marketing
4:40 His Website Niche
5:47 Best Thing About Digital Marketing
6:29 His Inspiration
7:34 About Education
8:12 His Opinion on Showing Earning Reports
10:13 Why he switched his video from Hindi to English Language
11:40 1st Dollar Ki Story
16:15 About his team
18:56 Income Sources
21:40 Digital Marketing in India
23:19 Goal after reaching $100K Per month
24:46 Ankur Aggrawal Tips to Satish K Videos Audience

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Jualan Online vs Digital Marketing, apa bedanya❓

Di era digital seperti sekarang, Digital Marketer (Digital Marketing) menjadi salah satu profesi yang paling dicari banyak perusahaan baik startup maupun kelas kakap.

Namun, sayangnya, banyak diantara pebisnis online yang masih salah saprah karena tidak bisa membedakan antara digital marketing dan jualan online. Alhasil, banyak entrepreneur akhirnya berlomba-lomba belajar digital marketing baik lewat workshop digital marketing atau digital marketing workshop, maupun digital marketing training.

Pertanyaannya, apa sebenarnya perbedaan Digital Marketing dan Jualan Online?

Apa saja yang harus diperhatikan dalam belajar Digital Marketing untuk Pemula?
Apa saja kiat-kiat sukses Belajar Bisnis Digital Marketing?
Apa sebenarnya tugas Digital Marketer Indonesia?

Dan bagaimana cara jualan online sukses? Bisakah jualan online tanpa modal?

Untuk menjawab pertanyaannya, mending tonton video ini sampai selesai. Jangan diskip!

Kalau ada yang ingin ditanyakan, silakan komen di kolom komentar.

Jangan lupa LIKE, SHARE, dan SUBSCRIBE!

Supaya dapat update info video terbaru dari channel Dewa Eka Prayoga. Yuk!

#DewaEkaPrayoga #DigitalMarketing #JualanOnline

Digital Marketing Essentials Program | Batch 1 | Day 1 | LetsUpgrade

#DigitalMarketing #Certification #Essentials #Batch1 #Day1 #LetsaUpgrade
Become a Digital Marketing Pro and learn one of the employer’s most requested skills of 2020!

Register Here:

Digital Marketing Community Group:

PPT of Program:

Attendance Form/ Why Digital Marketing?:

Digital Marketing Essentials Program Playlist [In case if you miss any class]:

Next Class: Sunday 23rd August 2020, 4:00 pm [Subscribe and press the bell icon for notification]
The assignment will be uploaded on our GitHub Repo👇🏻

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The Definition of Digital Marketing by Neil Patel

When it comes to digital marketing there’s a lot of confusion involved. What is digital marketing? What is it for? People make it a lot more complicated than it really is. But, it’s really easy to understand which is why I wanted to make this detailed introduction video that will just break it down for you. Today I’m going to break down the definition of digital marketing by me in my own words.

Canva –

Ubersuggest –

Essentially, digital marketing is a form of marketing that encompasses the use of digital tools or channels to communicate to your audience.

A good example of this is a channel that you may use to communicate to your audience is Facebook. When you post on Facebook, whether you have one follower or a million, you’re communicating to your audience. If you use tools like mini chat to put a Facebook message out or text message out, that’s another example of using a tool to communicate to your audience. These are examples of digital marketing.

Now, businesses can leverage digital channels, such as social media, search engines, emails and other sites to connect with their audience, right. So, it’s not necessarily just the channels that you may be thinking of like Instagram or LinkedIn.

Search engines are a good example of a channel that’s super popular and so is email. I know a lot of people are saying that email is dying, but they’ve been saying that for over 10 years and trust me, it is not dead. It’s being used more and more and more because it’s a cornerstone of corporate communication.

Now, there’s many different aspects of digital marketing.

Well, when someone lands on your website, that’s your brand, that’s your presence. How are you communicating that message out when people land? That’s all part of digital marketing.

Just like when you post an image on Facebook, sometimes that image is a photo, other times it’s a graphic. You may be using tools like Canva which is free to create that image. Now, there’s also traditional marketing.

So, I want to break down digital marketing versus traditional marketing so that way there’s no confusion.

Traditional marketing is essentially the same idea as digital marketing except the idea of the online component or the digital component. For example, traditional marketing would be using tools like billboards, print ads, magazines, newspapers, direct mail, phone calls, like dialing and saying hey, would you buy X, Y and Z from me versus using WhatsApp, which would be more digital. Doing direct phone calls, that would be more traditional. In other words, traditional encompasses a form of physical marketing.

Digital would be using tools like social media channels, emails, search engine optimization, blogging. You pretty much get the picture. So, why does digital marketing matter?

Well, Google and Facebook generate more revenue than any other traditional media company out there because they control more eyeballs. That’s why digital marketing matters. It’s where the attention is.

Look around you. Odds are at least half the people that you’re looking at right now have a phone and are on it, right. I’m not talking about the phones in the pocket, I’m talking about they’re literally on their phones. They got the Apple AirPods in their ears or headphones, they’re doing something with their phone. That’s where people’s attention and eyes are. If that’s where their eyes and attention is that’s where there’s money to be made.

Now, how many of you actually look at billboards? Chances are, a bus comes by with a billboard or you see a billboard on the street, you probably ignore it. That’s why Google and Facebook are much bigger than any traditional media company out there.

So, is digital marketing worth it for your business? Well, chances are it is. It’s worth it for almost every business out there other than ones that are like government related, and the reason being is government type businesses are more contract basis where you don’t really need digital marketing for that.

But, typically for almost every single business you can do well through digital marketing. Now, if you’re not sure on where you can get started with digital marketing, you can use tools like Ubersuggest. You can type in any of your competitor URLs or if you don’t know your competitors you can type in any keywords and Ubersuggest will show you all the people rank for it. That’ll give you ideas for competitors.

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Digital Marketing by EMERITUS

Taught by Prof. David Rogers, Faculty at Columbia Business School, the Digital Marketing: Customer Engagement, Social Media, Planning & Analytics course focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and influence the digital path to purchase.

Digital Marketing Basics – Basic marketing techniques to grow your business | Modern Marketing

Digital Marketing Basics – Basic marketing techniques to grow your business | Modern Marketing
[FREE DOWNLOAD] The One Page Business Plan:

Digital marketing (aka online marketing or sometimes even internet marketing) can be tricky, especially without a solid digital marketing strategy. Which is why on this episode we’re talking about the ever important, digital marketing basics, basic marketing techniques to grow your business.

Without a solid foundation rooted in digital marketing strategy all the marketing tools & tips to grow your business just won’t work.

Whether it’s social media, SEO, email marketing, or online advertising, the way to make your digital marketing campaigns truly effective is to first start with a solid foundation rooted in the fundamentals.

A little bit of marketing research done ahead of time can literally save you thousands (for big campaigns even hundreds of thousands) of dollars and days, weeks, months, even years of your precious time.

So what exactly are the basic digital marketing strategies I’m talking about?

STEP 1: Define your target market

This step really can’t be overstated. In fact, it really doesn’t matter whether we’re talking traditional or digital marketing, the same concept applies in that you NEED to first identify who it is you’re trying to reach. This is because only from here can you decide what to say, how to say it, and where to say it. The better you understand your target market and their dreams and fears the better and more effective your marketing will be.

Step 2: Use native content

If you want to look like an amateur entrepreneur then simply create a piece of content and blast it out across all 15 different social media networks you use. Sure, there’s a time and a place for syndicating and sharing content (we’re all busy and it saves a lot of time when done right) but you also want to be respectful of the platforms, and more importantly, of the viewers and users of that platform. So when you can, try to make your content looks like it was made for the channel, and that it belongs there.

Step 3: Track everything

Measure your marketing metrics! The first step here is to know your KPI’s or key performance indicators so you can track what’s working and what’s not. From there, start slow, and focus on just 1 or 2 key things and you’ll quickly be able to tell if your marketing is working (in which case you should scale it up!) or not working (in which case you may want to tweak or delete it)

Whether you’re doing it on your own or working with an agency, knowing a thing or two about the basics is always a good plan!

► Download your free copy of The One Page Business Plan Here –

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Digital Marketing Apprenticeship – Colourmedia

We have a fantastic opportunity for a Digital Marketing Apprentice to join our team. You will have the chance to work on real projects, and learn on the job from people who have a vast amount of experience in social media, email marketing and PPC, whilst working towards an Advanced – Level 3 Apprenticeship in Digital Marketing at Carlisle College.



To apply, please send your CV to

This content was originally published here.

Best digital marketing certification bundle deal: 98% off (UK deal)

TL;DR: The 2020 Full Stack Digital Marketing Certification Bundle is on sale for £29.06 as of Sept. 3, saving you 98% on list price.

While you can always learn to code and build websites, there are definitely other ways to make good money on the internet in 2020 – like digital marketing, for example. Digital marketing professionals are crazy in-demand these days, and you can make a solid starting wage using the digital platforms you’re on every day. You just need to learn all the hidden tricks lying beneath the surface.

Since digital marketing has expanded pretty drastically over the past few years, you’re going to need to know more than just how to set up an Instagram account. And this 2020 Full Stack Digital Marketing Certification Bundle can help you on your way to greatness.

With 12 courses and over 20 hours of training, you’ll dive deep into all the important platforms and skills recruiters are looking for. You’ll start off by tackling Google Analytics and Google Ads – two absolutely essential tools for gaining traction on the web. Both courses are designed specifically for beginners, so don’t fret if you’re new to the game. Next, you’ll take on everything popular social networks like LinkedIn, YouTube, Reddit, and Facebook have to offer – from Facebook advertising campaigns to Reddit product promotion.

Of course, you’ll also learn all about the ever-changing world of SEO, how to perform keyword research, and the importance of high-quality email marketing. And last but not least, you’ll get an introduction to the newer and affordable form of advertising: push notifications. If this seems like an overwhelming amount of information, you’ll be happy to know you can access it whenever and wherever you want. No need to complete it in one sitting.

Even better, you can score the entire Full Stack Digital Marketing Certification Bundle for just £29.06 (usually £1,788 when you buy all the courses individually) and prepare for a new career path in 2020.

This content was originally published here.